JUPITER — Between coronavirus lockdowns, consumer worries and the daunting task of keeping things clean, now might seem like an odd time to open a gym.
But Josh Werner and Zachery Eggen see an opportunity for the concept they’re bringing to Jupiter. They plan to open a fitness studio called MADabolic during the first quarter of 2021 at 901 W. Indiantown Road in Pennock Square plaza. It will be MADabolic’s first location in Florida.
The franchise co-owners say MADabolic’s philosophy — built around an emphasis on quality, strength-driven intervals — is one that should translate well to the pandemic era, when sanitation is a consumer priority.
The studio’s training floor will be 2,600 square feet, which should give members in classes plenty of room to spread out, Werner said. They can book up to 25 people per class, he said.
The space is one of the largest in MADabolic’s portfolio, which Eggen said was appealing when it came time to shop around for a location. The program centers on rotating between different stations, with enough time for equipment to be wiped down in between, Werner said.
“They’ll have their own space,” he said. “So that kind of helps attack that COVID situation a lot of gyms are running into.”
Werner, 35, said he and Eggen first started looking into owning a MADabolic franchise in March. He called it a calculated risk, but one he feels good about — based on MADabolic’s safety measures and market demand should other gyms close. People are going to crave human connection, Werner reasoned, and he’s trying to build a close knit culture at MADabolic.
“Are we taking a risk? Hell yeah, we’re taking a risk,” the Jupiter resident said. “But to achieve anything in life, you have to take a risk.”
Eggen, 34, added that the company, based in North Carolina, has long made it a protocol for each facility to be deep-cleaned every night.
The company’s philosophy toward fitness is “more is not better, better is better,” Eggen said. That means focusing on the quality of reps rather than quantity.
Group classes typically consist of five stations each day — two strength movements, one athletic movement and a cardio movement, Werner said.
Both Werner and Eggen have a history in the local fitness industry. Werner said he owned a Crossfit gym in the area from 2011 to 2016.
“For me, I want to create an enthusiasm and a love for taking care of yourself in the same way I have found it to be life-changing and transforming,” Eggen said.
They also said they don’t want prospective customers to be intimidated.
Eggen said the program is designed to meet people at their skill levels. There will be a nutritional component, too, Werner said, that emphasizes a healthy and sustainable relationship with food.
“It’s all about longevity,” Eggen said. “This program is about creating long-term health.”
They say they hope the new gym will be the start of something long-lasting, as well.
The location will likely employ five or six people to start, Werner said. The fitness studio will be open seven days a week, with five or six classes a day offered on weekdays and two or three on the weekend in the beginning, Werner said.
The first 100 memberships will be available for $128 a month, Werner said. Then the monthly price will jump to $178.
“We know the Jupiter area very well,” Werner said. “We both have a really strong following here. Plus our objective … is to own multiple of these. It’s a franchise system and we want to scale with it.”