Adele has refused to sign up to diet ad endorsement deals worth £40million, according to reports.
The Someone Like You singer, who recently shed an incredible seven stone, has been approached by brands, TV networks and marketing firms who want to promote her healthy image, it is claimed.
But it is alleged she has refused all the offers as she wants to focus on the long-awaited release of her new album next year.
A source close to Adele told The Sun: “Adele has flatly refused several multi-million pound deals, including diet plans, food companies, vegetarian lifestyle packages, cookbooks, exercise videos and even catwalk modelling.
“Firms have pitched the Oscar-winner deals galore, but she wants to shy away from being a Kardashian clone by earning loads from a side hustle.”
Adele’s representatives have been contacted by Mirror Online for comment.
The mum-of-one showed off her new svelte figure hosting US TV show Saturday Night Live last weekend.
Adele’s weight loss journey started following her split with ex-husband, Simon Konecki last year, with who she shares son, Angelo.
She is said to have wanted to make a change in her life when she became single again and embarked on a gruelling weight loss and training regime.
And her new lifestyle was kick-started by her friend and pop star pal, Harry Styles.
The close pals were pictured on a luxury break last year, with Adele looking super slim as she laughed on the beach with the former One Direction singer.
But his involvement in her weight loss journey goes back much further.
Harry was the one who took her hiking along his favourite trails in Malibu and to his HITT classes following the breakdown of her marriage to Simon.
Adele had started making small changes to her diet following the birth of her son, Angelo, in 2012 – but remained determined to only lose weight for herself and her family.
She also ditched the 10 cups of sugary tea she used to drink each day and waved goodbye to alcohol, cigarettes, caffeine and all “spicy, citrusy, and tangy” foods in a bid to protect her incredible voice.
She told Australia’s 60 Minutes of her 2011 vocal hemorrhage: “It’s f***ing boring, but I don’t think you take your voice seriously until you’ve an accident.
“I’m frightened all the time I’m going to damage my voice.”