- Fitbit users in India slept the least among key APAC markets in 2019 and 2020
- Globally, mediation, yoga and pilates saw huge increase in 2020 across APAC
Yoga witnessed a 241 per cent spike among Indian Fitbit users in 2020, thus, highlighting a major shift and focus on mental wellness and stress management while staying indoors in the wake of the global coronavirus pandemic, data from Fitbit revealed on Thursday. Also, meditation emerged as the go-to activity amongst Fitbit users in the country with a staggering uptick of 2381 per cent.
While Fitbit users in India slept the least among key APAC markets in 2019 and 2020, the COVID-19 induced lockdown and following limited restrictions resulted in users sleeping 18 minutes more between March-August 2020 as against the same period in 2019.
Globally, mediation, yoga and pilates saw huge increase in 2020 across APAC, mirroring the trend, with meditation in particular seeing massive gains in popularity among Fitbit users across the region. “Activity, including steps and active minutes levels across the region increased as restrictions eased, but not more than pre-pandemic levels with the exception of Hong Kong, which saw a slight increase in June–August 2020 compared to the same period the year before,” the company said in a statement.
Hong Kong took the most steps in APAC during lockdown (March–May 2020) and as restrictions eased (June–August 2020), replacing Singapore as the country with the highest step count in the region. The Philippines took the fewest steps in APAC in 2020, replacing India as the APAC market at the bottom of the step table.
Australia and New Zealand continued to lead the region in active minutes achieved, even if they did not lead in overall step count, suggesting a greater level of intentional activity such as exercise. Most countries saw their lockdown gains in sleep duration reverse as they reopened, with the exception of Australia, which continued to enjoy an increase in sleep duration to 7 hours 37 minutes, a whopping 39 minutes higher than the regional average.
Philippines was the ‘most improved’ market when it came to sleep. Increasing by 30 minutes during lockdown, and 25 minutes post-lockdown vs. 2019 sleep averages. The regional average Resting Heart Rate (RHR) improved during lockdown and stayed the same even as countries reopened. When compared against 2019 RHR, every single country saw an improvement.