When Juicy J—Memphis rapper, record producer, and founding member of Three 6 Mafia—first came into money, he splurged like an athlete. First thing he did? Bought a car. He put rims on that car. He put some speakers on it, and he “just went around the neighborhood and tried to smash every girl that I possibly could—because I was wretched like that.”
J sat down with Men’s Health to talk personal finance, which began for J only after personal riches.
The rapper says his first check came at 21, which would have been just after Three 6 Mafia’s first album, Mystic Stylez. At that time, the check (amount not disclosed) was the biggest payday of his life. “At the time I didn’t even know what the fuck a bank account was,” he says.
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J says his most extravagant early purchase was a Maybach, which he bought off a basketball player who had the ride repoed. J was shooting Hustle & Flow at the time. He went to the car lot, paid $270,000 for the car, and “drove that bitch up to the movie set.”
Eventually, J would diversity his portfolio a bit, making savvy investments, including an investment in Keurig. “Every time you buy a Dr. Pepper … Juicy J gets a check,” Juicy J also says. Other investments include Epic Games (which owns Fortnite), as well as Apple and Netflix stocks. J also has a marijuana company with mogul Gary Vaynerchuk.
Though, Juicy J’s ultimate investment came many decades earlier. Before Three 6 Mafia broke out, J says he was DJ’ing parties, working at a grocery store, selling mixtapes, and, just, “hustling.” He sold his car once to pay for studio time with DJ Paul, another Three 6 member. “I sold that shit. I was like, fuck it. I’m gonna go invest in myself,” he says. At the time, Project Pat was incarcerated. So, J says, he sold Pat’s car too. “Best investment.” No doubt.
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